OneHelluvaRide is expected to get some very good and very intensive media exposure, particularly during the journey itself. The team will also upload periodic updates, hopefully daily, with stories, photographs and videos that you can catch on this site as well as as on the microsite on ndtv.com.

Even though OneHelluvaRide is some weeks away, coverage in the media has already begun. The BBC TopGear January 2010 issue carried an article on the OneHelluvaRide expedition. Click on the thumbnail on the right to read the article.